Vodafone, Ireland's leading mobile phone operator, has a customer
base of over 1.5 million people and a total of 1650 employees. Vodafone
holds 59% of the market share in a country where 68% of the population
own a mobile phone. Interim results published in September 2000
show that revenue grew by 49.3% to €327m in the half year to 30th
September 2000 from €219m (to September 1999).
growth in the company's results is reflected in their commitment
to providing the right products to the right people. Every customer
is greatly valued in the highly competitive Irish mobile phone market
and analytical Data Mining is a key factor in Eircell's customer
retention and prospecting strategy.
over 50 retail outlets on their forecourts nationwide, Statoil have
placed a strategic importance on their Fareplay convenience stores.
Statoil approached Habaca to carry out a detailed market basket
analysis and customer profile, focusing on their food counter. The
objective was to ensure that the right products are being offered
in the right place at the right time and to the right people. Ireland's