Habaca in Action:

Vodafone
Vodafone, Ireland's leading mobile phone operator, has a customer base of over 1.5 million people and a total of 1650 employees. Vodafone holds 59% of the market share in a country where 68% of the population own a mobile phone. Interim results published in September 2000 show that revenue grew by 49.3% to €327m in the half year to 30th September 2000 from €219m (to September 1999).

The growth in the company's results is reflected in their commitment to providing the right products to the right people. Every customer is greatly valued in the highly competitive Irish mobile phone market and analytical Data Mining is a key factor in Eircell's customer retention and prospecting strategy.

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Statoil

With over 50 retail outlets on their forecourts nationwide, Statoil have placed a strategic importance on their Fareplay convenience stores. Statoil approached Habaca to carry out a detailed market basket analysis and customer profile, focusing on their food counter. The objective was to ensure that the right products are being offered in the right place at the right time and to the right people. Ireland's

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