Common sense tells us that we benefit by encouraging our customers to contact us through their channel of choice. And technology now provides you with the opportunity to communicate with your customers and prospects through an ever growing list of channels.

But customers can't be controlled! An email message asking for a click-through response may instead 'trigger' the customer to visit his local branch office, or a mailing may result in a call to your service centre. With so many opportunities to communicate, matched only by the equal opportunity to trip up, it's essential that you have a firm hold on your integrated communications.

Habaca can help you by focusing on your customer; the system can track every outbound or inbound step, track the stage each customer has reached in a single campaign and record their communication history across every campaign.

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