Dublin, July 1, 2003 -

Data Mining at Institute of Technology Blanchardstown

The Institute of Technology Blanchardstown (ITB), which opened in September 1999, will celebrate the graduation of its first year of degree students this year. In the four years since it opened, the college has developed a range of innovative computing programmes, three of which include data mining modules making data mining an important component of both undergraduate and post-graduate computing programmes being run at the college.The focus of the data mining modules is on Knowledge Discovery in Data, encompassing both Datawarehousing/OLAP and Data Mining.

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ESB Uses Data Mining to Improve Customer Service

January 9 2002

Habaca, Dublin based data mining and analytical CRM consultants, announced today that it will be assisting ESB Customer Supply to develop its understanding of its customer service needs, using leading edge data mining technology.

John Byrne (Manager, Research and Business Development) explained this new step.

"ESB is continually improving its understanding of its customers' needs in relation to service. With such a large customer base, spread across so many different segments, these can be particularly diverse and complex. It is our hope that data mining will be an important tool, not only to help us identify more of these needs but the underlying factors which drive them"

Commenting on the project, Barry McIntyre, MD Habaca, stated " We are excited by the prospect of working with the ESB. Data mining is an ideal way for the company to harness the power of their data in order to answer their fundamental business questions and better service the needs and requirements of their different customer types".

SPSS Clementine Data Mining, supported by Habaca, was selected in a competitive bidding process, carried out in the autumn of 2001.

John Byrne explained:

"We were looking for an analytical product that would help us deliver real service benefits to our customers. The SPSS Clementine package, supported by Habaca, has the capability of making a real contribution"

Ends

About Habaca Habaca was established in March 2001 with the aim of providing specialist consultancy in the areas of data mining, analytical CRM and related services.

Sectors services by Habaca include the telecommunications, financial, retail, health care, government, e-commerce, call centres, utilities, media organisations and Manufacturing.

Habaca is currently Irelands' only independent data analysis consultancy service.

For Further Information: Rob McCullagh Marketing Manager Habaca Telephone 01 4150234 Fax 01 4150235 Email rob.mccullagh@habaca.com

April 4 2001
Habaca Launches Specialist Data Mining Consultancy

Wednesday, 4 April 2001, Dublin Ireland IRELAND'S NEW INDEPENDENT DATA MINING AND ANALYSIS COMPANY IS LAUNCHED Habaca, Ireland's first independent data analysis company was launched today. The company will provide data mining and business intelligence services to Irish businesses. " Habaca's main strength is its ability to answer fundamental business questions that drive a company forward, through the analysis of their data. What sets us apart from our competitors is that we are independent data mining and analytical CRM experts, we are not tied to one software product. Therefore we can offer companies a specific solution for their particular needs. Habaca's advantage lies in our team of skilled analysts who will not just provide software to analyse data, but will identify and solve problems for companies and organisations using their existing in-house data" says Barry McIntyre, Managing Director, Habaca. Originally established as a reseller of SPSS Data Mining Software, Habaca will provide highly specialised business intelligence consultancy for Irish organisations. Customer Relationship Marketing analysis and data mining will be the focus of Habaca's activities to help companies better understand and unlock hidden value in their inhouse data. "We can determine why customers are switching to a competitor, we can advise what can be done to prevent this, we can uncover patterns in buyers behaviour and recommend how to build on the most profitable elements of the business. Many companies and organisations do not realise that the information they have is extremely valuable and that they can use it create, maintain and grow profit. Habaca's services will be most beneficial to these companies" added Mr. McIntyre. Habaca will offer customers the choice of becoming fully trained in producing data analysis in-house or hiring consultants to carry out specific data analysis or CRM projects. The company will be officially launched at the upcoming E-xpo show in the RDS in May. Habaca was established by Barry McIntyre to service the exploding market for specialist data mining and analytical CRM. Mr. McIntyre is an Engineering graduate from Trinity and has spent over ten years working in data analysis. Prior to launching Habaca, Mr. McIntyre was Managing Director of SPSS Ireland. Ends About Habaca Habaca was established in April 2001 with the aim of providing specialist consultancy in the areas of data mining and analytical CRM services. Sectors services by Habaca include the telecommunications, financial, retail, health care, government, on-line shopping sites, call centres, utilities, media organisations and Manufacturing. Habaca is currently Irelands' only independent data analysis consultancy service.

For Further Information: Rob McCullagh PR Manager Habaca
Telephone 01 4150234   Fax 01 4150235
Email rob@spss.ie